About @internet

In early 1999, the Pakistani Internet market was bursting its seems. Though there were numerous Internet Service Providers catering to the needs of Pakistani Net users, there was still no dedicated Internet magazine in the country that could help the nearly 300,000 Net users of Pakistan the ways of Internet. That vacuum was filled with the launch of @internet in July 1999.

Today, with a Pakistani Net population exceeding 3.7 million, @internet is the premier Internet magazine catering to the needs of the hundreds and thousands. With circulation figures exceeding thirty five thousand every month, @internet caters to a budding young market that is not only well educated but quality conscious as well. A typical @internet reader surfs the Web at least three hours everyday and has more than two e-mail account. He or she also has access to more than just one Internet account and actively participates in online activities, ranging from chatting, to surfing and most importantly online shopping as well.

From the letters that @internet receives daily, it is understood that @internet has a nationwide following. Readers from as far as Attock, to the smaller towns of the country like Multan, Gujranwala and Hyderabad, read @internet and regularly communicate with the magazine, seeking both advice and opinion. @internet encourages such participation and the Editor of the magazine replies personally to all the e-mails that he receives. But e-mails is not the only way that @internet is in touch with its audience. We also take part in exhibitions and seminars where we get the chance to meet the magazine’s readership. We have something for everyone, be it teenagers, students, homemakers and policy makers.

Finally we feel proud to state that @internet is the only Web magazine in Pakistan which brings Internet with a lighter side.